Sunday, October 12th, 2014

How to Guarantee Your Website Will Never Help Your Business

Websites that produce no results.

Websites that produce no results.

9 out of 10 small business websites will never be help the business make any money.

Why? Because there are a few fundamental mistakes being committed, simply because business owners, and even many website designers, don’t know any better!

You’d think your web designer would know about these website no-no’s… but they often don’t! In fact, they’re partly to blame! Most “online consultants” aren’t aware of these everyday blunders either. What am I talking about?

I’m refering to mindset. Most small business brick ‘n mortar owners approach a website from a mindset of desperation. They know that it’s important to have their own website. They may even know that way more people are now using search engines to find a business than looking in the yellow pages (which usually get tossed out the day it arrives).

And they know they need a website as well. So they rush out and find a web designer who is all too happy to charge them an inflated figure to quickly throw together a web site that may look pretty, but completely fails to enhance their business.

Why? It’s an easy sell for these web designers! There is a difference between designing a website and creating a website that MARKETS your business on auto pilot.

A much better approach is to come up with a marketing plan before you even consider getting a website built. The second thing you can do is seek out small business owners who already have websites and talk to a few of them.

You’ll be amazed at what you’ll learn. They’ll give you an inside perspective of what it’s like to have a website, what works and what doesn’t work. At the very least you’ll learn what to avoid.

At the same time, they may be able to recommend a good graphic designer at a reasonable fee. However, before you hire one, there is something else you should do as well…

Research how search engines index websites! Why is this important? Well most techy and eye-candy rich websites can’t even be read by the search engines. If they can’t read your site, they can’t rank it for searches!

What’s more important… understand the differences between beauty, getting visitors to your site, and pre-conditioning website visitors to respond to your offers? As a business person, I’ll take the pre-conditioning any day, which means that while people visit your website you want them to convince themselves that they WANT to do business with YOU.

And that means you need to provide valuable content that builds the “know, like, trust” factor. Check out our other article “Great Content Leads to Sales

The key takeaway from this article is simple – do your homework. Before rushing out to get a website built, or improving an existing website, understand that a little bit of knowledge goes a long way.

Contact us for a free 15 minute website review and input your email into the form on the right to request our report “4 Secrets to Getting the Web to Work For You” which also includes access to 7 free videos to help your understanding of what is possible and how it REALLY works.


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